In 2024

Twenty plus years ago when I began working in the field of Podiatry (yikes that makes me feel old), the climate of private practice and healthcare in general was very different than today. It was not uncommon for podiatrists to treat patients in multiple locations (whether they were solo or had multi-physician practices) and their bank accounts justified doing so.

Over the next decade this would begin to change as overhead costs rose and insurance reimbursements plummeted. For those in practice “a while”, think about bunionectomy reimbursement in the 80s and early 90s compared to the past ten years. And how much were you paying staff members in the early 2000s versus now? Fun fact, the average medical assistant starting wage is about $19/hour. I won’t ruin your day by giving a comparison of allowed amounts for bunionectomies today versus the 80s.

Over the past decade we’ve seen a dramatic shift in private practice. Podiatrists and other specialists alike have accepted employment from hospital systems, private equity and venture capital groups that have purchased large numbers of practices throughout the country. In some areas solo practitioners and small practices are finding it hard to stay afloat with their “corporate” competitors’ dramatically higher fee schedules and staff members leaving to seek employment opportunities with more benefits than they could ever afford.

So, what is the solo practitioner or small podiatry practice to do?
Give up?
Sell to the highest bidder and hope for the best?
Keep traveling around to three locations a week and avoid emails from your accountant?
NO.

Instead, my answer is an alliteration:
Strategize, Suck it up, Simplify, Succeed

1. Strategize: Look at your current situation. Are you running yourself ragged, driving your staff crazy and losing money by treating patients in multiple locations? Profit and Loss statements and a few other simple reports  will easily show you which are worth keeping and which are or have become losers.2. Suck it up: Pride has a funny way of keeping you from reaching your goals. In the past it was all the rage to brag to your colleagues about your third satellite location, the empire of nursing homes you were contracting with or the fourth associate you were hiring. In case you haven’t noticed, times have changed! Many of you have been burned by associates who talk a big game in the beginning, showing interest in growing the practice and becoming a partner/owner in the future, only to leave you high and dry. Others have felt the aftermath of city satellites where a majority of patients who chose that location because of their jobs, began working from home at the onset of the pandemic (four years ago) and never returned to the office. In any case, I can tell you with certainty that unless you are an Uber driver, you are not making money in the car (no matter how impressive it once sounded to be in demand near and far).

3. Simplify: If you see in the black and white that traveling is losing you money or making you lose your sanity, make a plan and shut down the culprit. Decide on a date that provides enough time to let patients and referring providers in the area know that you will be closing a location. Also provide options for continued care (at one of your other offices or from another local DPM). The PPA library offers a checklist for closing a practice/location. Also use this time as an opportunity to beef up marketing strategies in your primary location(s) and take a hard look at staffing levels to see if some of the more mundane tasks can be outsourced to virtual staff members or AI.

4. Succeed: After you follow through with necessary simplification you will thank me (and your spouse will too). In my entire career of advising DPMs to downsize or re-delegate/outsource help (when it is painfully obvious of the need to do so), I have never had one tell me that they regretted it. What they regret is not doing it sooner.

In a future e-blast I will share my thoughts on joining/being employed by hospitals, selling to private equities, venture capital groups and more…so stay tuned…

Moral of this story, “Less is more in 2024.”

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